When confronting a new business opportunity that requires a formulation challenge, where do we begin? What things need to be considered? What tools are available? By drawing on case studies and well-established formulation optimization techniques such as Dynamic Mechanical Analysis (DMA), Differential Scanning Calorimetry (DSC), and Experimental Design (DOE) this presentation will attempt to provide a framework for improving formulation efficiency and success rate. This webinar will cover topics: Understand how to approach a product development formulation challenge, Understand the tools that are available to guide formulation, Review examples/case studies of successful formulation development, Improve product development efficiency and effectiveness